No I Am Not Interested In Your “Inhouse” Affiliate Program
August 29, 2008 – 6:48 amAfter receiving few dozen of e-mails via the contact page on this blog, from affiliate managers to join their “in house” programs, I added an entire paragraph on that page. Trying to explain that any one who in the future attempts to use the contact form for the similar purpose, maybe in fact wasting their time. This post should serve as a further explanation why I am not interested in any “in house” affiliate programs, as I plan to link from the contact form back to this article.
So here are just few reasons why many affiliate marketers may not be interested in your program. But all of my reasons can be summed up in the following statement: “Give us a brake, and join one of the networks!”
I am not sure what keeps you from joining one affiliate network. Many of us, affiliates, have accounts at least with major affiliate networks. I personally have publisher accounts with six affiliate networks: PepperJam Affiliate Network, Commision Junction, LinkShare, LinkConnector, ShareASale and Google Affiliate Network (formerly Performics). Surely one of these can satisfy your needs.
- I want to know I will get paid. Yes I know you have a wonderful program with “unmatched” commissions and perks. But at the end of the day all of it means nothing to me if do not get paid. I am not saying that you will not pay me. The above listed networks have been working with merchants and affiliates for decades and have established their reputation. Why not to build your own reputation on it?
- It is quiet a task to learn how to navigate the interfaces of each network. Do you really expect me to learn every interface in the universe?
- Let the networks do the recruiting. They have it down. They also can do much better job than you can. It will free your time for developing relationships with your affiliates instead.
- Lastly, it is has to be said that a few hundred dollars script you have which allows you to implement your in house program is probably good. But is it good enough to match the linking and reporting capabilities of the affiliate networks?
Yes, joining a network may not be as cheep as implementing your own affiliate program. However if you care about the future of your business, this investment is well worthed to undertake.
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