Archive for July, 2006

Successful PPC campaign.

Wednesday, July 5th, 2006

- In order for a campaign to be successful either on Google or Yahoo, first step is to optimize your campaign. Your ad have to be relevant to your landing page. Also including your keyword in ad title and ad description can improve dramatically your click through. Reason behind is if ...

Yahoo! Search goes GEO

Saturday, July 1st, 2006

- Geographical targeting, offered by Google and MSN, makes it's way to Yahoo. Many yahoo customers anticipated this move for a long time. This means that it will be possible to select a geographical area where the ads will appear. It is absolutely "state of the art feature that will no doubt ...