It has been some time now since Commission Junction introduced a platform called “CJ Pay Per Call” – you probably see it every time you login into your publisher account.

I have signed up for the pay per call deals but have done much with it until last night. One of my big disappointments is how few merchants are participating or take advantage of this new product.

So how does pay per call works? In a few words, a merchant offers you creative to use with an 800 number assigned to them (just like the one you see for eFax to the right). When a potential client calls that specific 800 number you are credited ones required time elapsed. This creative can be clicked on and the clicks are tracked (as far as I know) via your regular CJ publisher account.

As I mentioned above the limited number of participating merchants is not encouraging so I don’t plan to sepnd much time or money promoting these offers. What about you? Have you been successful with CJ’s pay per call?

If you are following “PepperJam vs CJ” situation, you might want to tune in to Sam’s podcast over at Cost Per News and listen to his interview with Kerri Pollard. The interview not to be missed. So there it is, my shortest post ever?