Not so long ago, I would not hesitate to recommend to my friends and/or clients to consider joining BBB.org and become what is known an “accredited” member. In the past I used the website of Better Business Bureau to check out more than one business. But watching last night ABC’s 20/20 report about BBB’s shady practices, I am completely disappointed by the company. Especially disappointing was BBB’s Steve Cox answers to questions of ABC’s Brian Ross.
I doubt Mr. Cox would ever read my blog, but if he does here is the script he might consider using next time he speaks to a reporter: “BBB screwed up and we are ashamed about all the allegations. We will investigate every case and will make every effort that every business gets a fair treatment by BBB.” Or something to that effect.
I have to say that as an affiliate marketer looked to BBB to see how my potential partner is handling complaints by consumers.
Gary Vaynerchuck’s Wine Library gets C from BBB?The original title for this post was supposed to be “Dear Gary, BBB has failed you”. Gary Vaynerchuk is the founder of Wine Library and the host of internet’s most passionate wine show Wine Library TV. He is a best selling author and a host of a radio show Wine & Web. Gary ofter speaks to entrepreneurs, CEOs and business owners across many industries and is highly respected by many people. Yet BBB.org as of this writing rated Wine Library with a C. And the irony is that right on the same page it states the following: “BBB processed a total of 0 complaints about this company in the last 36 months, our standard reporting period.” How can that be Mr. Cox? Zero complaints in last 36 months yet still a C? Is that yet another mistake or BBB just trying to get some money out of Gary Vaynerchuk? If any of my companies will every get a bad rating from BBB, it will only make me proud to be in the company of people like Gary Vaynerchuck or Wolfgang Puck, who is till rated “F” by BBB even after airing of the ABC’s 20/20 investigative piece.
Why you should not trust BBB?
We do not leave in a perfect world. People screw up. Companies screw up. Just the fact you have screwed up does not mean you are a bad individual or a sleaze company. Mr. Cox, in my opinion, missed a golden opportunity with ABC’s Brian Ross to apologize for the BBB’s screw up. Mr. Cox failed miserably choosing the sweet “denial”. By doing so, Mr. Cox made BBB to fail every consumer in US and Canada. There is no reason anyone should trust BBB or their rating system. BBB just got an “F-”! And one thing is most certain, BBB will never get a penny out of me and if I can help it neither out of my friends and/or business partners.
More coverage about BBB scandal:
Better Business Bureau Leadership To Meet In Aftermath Of Devastating ABC Expose