Paid reviews can be quiet controversial due to the hype they may create. But if you would like to learn how to do it well and with great degree of professionalism I highly recommend reading Andy Beard’s article, a great example of paid review. Elsewhere on his blog he offers few but very important points to consider before accepting a paid review:

1. Will your opinion be affected by the fact that you will be paid for writing a review?

2. Are you unbiased toward the product or service you are about to review?

3. If you are offering a criticism is it a “constructive criticism”?

While any one can come up with the points above, it is not so easy to put them into practice. If you look through the reviews that Andy wrote in the past, you can agree that he knows what he is talking about. To write this kind of review one needs to put in hours of research plus the time for compiling the review.