Is Video Blindness Around The Corner?

February 14, 2007 – 5:42 am

Call me an old fashioned, but I still look at the websites and blogs as books, some of which I read passionately and some….. well I just flip few pages before moving on. Of course these “books” are very different from ones you would pick up at the library or local Barnes and Nobles. But like with book a good picture or a video on a website, can suddenly add something special to your experience.

Shortly after I first became interested in affiliate marketing, I have learned a term “banner blindness”. A phenomena manifested by ignoring banner like information when visiting websites. Hence is my question. Is video blindness around the corner yet?

I guess YouTube and other similar sites have contributed greatly to how easy and fast you can place a video on your website. I have noticed that more and more bloggers are beginning to video blog. Heck, today my own blog was mentioned by Chris over at Search Anyway. Some affiliates are putting out great video advertising.

I guess in writing this I am looking to answer the question whether or not Internet video will continues to be great success or will it be faced by “video blindness” where visitors will just simply ignore your videos. I know I may have already developed early stages of that blindness. I sure still click on many videos done by bloggers to enhance or even replace written content, but I find myself ignoring videos that from the start may look as if there was an advertising inside.

So what do you think? Will there be such phenomena as video blindness? And I guess nearer to my heart, is video technology a must for affiliates?

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Tags: Affiliate Marketing

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Vlad 02/14/2007 01:37 AM 1 point
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Good point Mark. I think that as video ads become aboundant and cheap and easy to produce, their quality may not continue to endure. The cost of infomercials is a bit different so of course is the quality. But even there you have some not so good ones. It will be interesting to see if this video wave last.

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45n5 02/14/2007 01:24 AM 1 point
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I think banner blindness happened because visitors no longer found value in the banners. Therefore they ignored them.

I don't see people not finding value in video anytime soon (people actually watch infomercials).

I'm staring at something that looks like a TV set as I type this (my monitor ;-) Video on the web seems very natural to me.

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