If you are planing to attend Search Engine Strategies conference in New York City (April 10-13), one of the companies you should look for is Adapt Technologies. In a recent press release company has announced that it will participate in the conference with intention to promote their new product SEM-in-a-Box.

I have previously written about the product. The reason company caught my eye was that their product SEM-in-a-Box offers you an opportunity to manage Panama, Google AdWords and MSN AdCenter  (Update: Erica Forrette from Adpot Technologies just e-mailed me to correct me that MSN AdCenter is can not be managed via SEM-in-a-Box, hopefully “yet” I will add) pay per click campaigns in one interface. Campaign Converter, which comes free with SEM-in-a-Box, allows you to prepare properly-formated campaigns for Yahoo! Panama using your current Google AdWords campaigns keywords, settings and configurations.

In the press release, Micheal Harris, CEO of Adapt stated:

As search marketing becomes more complex and time-consuming, even smaller companies need help with optimizing their efforts while spending less time on campaign management, SEM-in-a-Box offers a cost-effective solution to these marketers who may not be able to afford hiring a consultant or agency.

While I personally am still not convinced about cost-effectiveness of the product when it comes to smaller advertisers like myself, company definitely has my attention and I will try to cover closely Adapt’s latest developments and products.

Adapt Technologies has announced the launch of SEM-in-a-Box, a self service SEM managing tools. Company website claims that the tools will provide you with an easy way of managing massive amounts of data generated by PPC campaign turning that data into recommendations which you can use to improve your campaigns. The tools can analyze all your PPC campaigns on Yahoo!, MSN and Google in one simple interface. This of course sounds like a good idea to have your campaigns in one place. The hefty price of $399 a month indicates that the company is most likely after big advertisers. Adapt offers a free trial account with very limited features.

It seams though as company is ready to service advertisers with the newly launched Google CPA program:

According to Google Blog, Yahoo and MSN joined in to officially support Sitemap. While using sitemap does not guarantee that your website will be automatically included in the search engines, it does provide “helpful hints” to search engine crawlers to do a better job crawling your website.

According to the web statistics of my websites, the sitemaps that were generated specifically for Google Sitemaps, were often accessed by both MSN and Yahoo boots for quiet some time now.

As a WordPress user you may benefit from using Google Sitemap plugin for your site.

I think the most important lesson I have learned is not to ?put my eggs? in one basket. Although I was familiar with Yahoo! Sponsored Search, MSN and other pay per click programs. I chose Google as my main source of advertising for simple reason that they have easiest interface to use. The other factor were that Google ads start running within minutes while with Yahoo and MSN takes few days for you ads to get approved.
Recent changes forced me to diversify my advertising efforts. Moving or I should say copying my campaigns from Google and transferring them to MSN and Yahoo, I have learn few tips and ticks and I would like to share them with those few readers of my Blog.
The methods I used might help you to transfer/copy your campaigns faster. I am considering to install a forum application on my server for this purpose. So far phpBB is the only application I am familiar with, I you know of another application that may be easier to use send me an e-mail.
I beg your pardon in advance for my grammar since English is not my native language.

Latest developments at Google are troubling to say the least. In the affiliate community every one had experienced prices go up as high as $10 per click. There is much inconsistency in how they apply, tweaking and change the quality score.

If you every need an alternative way to advertise via PPC, Yahoo and MSN should be looked at.

MSN has a little difficult interface to use, but not hard to get used to. They dynamic add features are superb. You can customize your adds in so many different ways. MSN is really worth looking into. And of course there is always Yahoo. Very soon we will see Google trailing in the place #3 after Yahoo and MSN. If they don’t put their act together, that is.