Yahoo! Search Marketing is a global leader in commercial search services on the Internet, providing new and more powerful ways for businesses and customers to connect online. Yahoo! Search Marketing (formerly Overture) pioneered commercial search by aligning the interestes of consumers, its paying advertisers and its distribution partners, including Yahoo!, MSN, CNN and ESPN.

If you are online advertiser, spreading your efforts accross major search engines is a good strategy. Some people go only to Google, some only to Yahoo ro MSN. If you spread your efforts among these search engines there is more chance that you will be able to reach out to more potential clients.

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