For some time now, Google AdWords has been offering advertisers to reach out to users who search Google from a mobile device. AdWords Mobile Tex Ad allows you to choose a destination option which in turn will enable mobile devise user to either go to your mobile website or call your buisiness via telephone or both. Unlike regular AdWords ads, Mobile Text Ads allows you only 18 characters long headline and description, while offering only 20 characters for the display URL and 200 characters for destination URL. For the mobile users within US there is a choice of five carriers at this time: Cingular, Sprint, Verizon, T-Mobile and Nextel. If your campaign targets UK users following carriers are available: T-Mobile, Vodafone, O2 and Orange.
For more information about Google Mobile Text Ads go to: Google Mobile Ads.