Inside AdWords announced the release of new gadget called “Website Optimizer”. According to the article the tool will help advertisers to increase conversion rate:
As an advertiser you spend both time and money driving traffic to your website, but if your site doesn’t engage your audience then it’s likely that you aren’t converting those visitors into customers. We know that this can be difficult to test and we want to help you out.
In my opinion this tool can accomplish few things at the same time. First of all, if I am an “advertiser”, it will help me to have better ROI. If I am an “Internet user” my on line experience will improve since landing pages will become more relevant to my search queries. Now back to me being advertiser- according to the article if you do good job with the tool it should improve your quality score, thus helping you with competition. It’s a win win situation for every one and this is why Google is so much ahead of competition.
Coincidently it is just around this time that Yahoo! has began converting their Search Marketing to a new platform.