Kontera is a leading provider of In-Text advertising solutions. The company flagship product ContentLinkâ„¢ finds contextually relevant keywordsy on publisher’s web page in real-time and automatically matches them them to relevant ads presented as In-Text sponsored keyword links.
Like product placement in movies and TV programs, In-Text Advertising is online product placement based on the contextual relevancy between an advertiser’s brand and online content. With In-Text Advertising, the advertiser’s brand is linked to a relevant keyword appearing in the online content which is matched to the advertiser’s ad. Kontera’s proprietary technology consists of a series of algorithms which analyze the online content in real-time and select the keywords and topics that are most relevant to the reader.
The value of In-Text Advertising for the advertiser comes from the non-intrusive and highly targeted interaction that occurs. By clicking on the In-Text Advertising link, the user arrives on the advertiser’s landing page which can be customized according to the specific keyword, the type of content, or any other variable. This enables the advertiser to cultivate a meaningful, timely, and relevant interaction with the user.
For more information go to Kotera website.