Growing up under the communist regime word “philosophy” generally gets my curiosity going, coupled with a little suspicion. You see I was affected greatly by “philosophies” that were full of conflict and double standard. So my judgment is based on transparency when in comes to any set of values or as some liberally use the word philosophy (which means love for wisdom in Greek).
So what about AdWords “Philosophy”? In my opinion what was mistakenly called philosophy should be called “Terms and Conditions”. Philosophy is something, being it wrong or right, is something that some one stands by. It is so apparent that what Google stood by yesterday is not the same they stand by today. So, “Terms and Conditions” will be much better description! In my opinion Philosophy should not change from week to week.
I guess I disagree with todays article on Inside AdWords. I will always look at my relationship with AdWords as business relationship, and I do hope that all AdWords advertisers would do the same. Google may “evolve” their Philosophy as much as they want, when it comes down to business they will not keep us advertisers just by empty “words”. It is as simple as this, if my adds perform better at Yahoo and MSN, why would I stay with Google? So my advise to AdWords, concentrate on quality and forget philosophy.