Here is something interesting I found over at The Click Quality Council.
The eight principle to ensure click quality:
Advertisers should never pay for double clicks or repeat clicks from the same session.
Advertisers should never pay for traffic from bots.
Advertisers should have control over where, when and to whom ads are distributed.
Domain and IP exclusion lists from search providers should be easy to use and maintain.
Search providers should provide advertisers detailed referrer information on all traffic that is billed.
Advertisers should never pay for traffic originating outside the specified geo-targeted settings.
Search engines should adopt third-party validation for click quality as other media companies have done for their audience validation.
- Search providers should provide an easy mechanism to reconcile paid clicks on a monthly basis.
I think these are reasonable. I wonder whether it is just a pacifying campaign or is there something good on the horizon. What do you think? As some one who utilizes PPC campaigns extensively I have come to live with “click fraud” as a necessary evil. Do you thing these guys are serious? Complying to these 8 principles may translate in thousands if not millions of dollars of “lost revenue”.