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For those of you who are using Adwords introduction of time preferences is a great opportunity to gain even more ROI (return on investment).How can this benefit you?
Well, let say you are a consultant firm in NY and have an 800 number with a live support. Buy enabling the time scheduling in your account, you can prevent your ad from showing in California at 5 PM their time, when in NY a working day would be long over. Take advantage of this feature!