It has been some time now since Commission Junction introduced a platform called “CJ Pay Per Call” – you probably see it every time you login into your publisher account.
So how does pay per call works? In a few words, a merchant offers you creative to use with an 800 number assigned to them (just like the one you see for eFax to the right). When a potential client calls that specific 800 number you are credited ones required time elapsed. This creative can be clicked on and the clicks are tracked (as far as I know) via your regular CJ publisher account.
As I mentioned above the limited number of participating merchants is not encouraging so I don’t plan to sepnd much time or money promoting these offers. What about you? Have you been successful with CJ’s pay per call?