After signing up for Ingenio affiliate program few days ago, today I had a chance to participate webinar presentation that helped me to understand better the product as well as to hear from panelists some very convincing testimonies about the effectiveness of Pay Per Call solutions. I was quite surprised to hear about average pricing of $2-10 per call, but in the course of presentation I learned that some clients pay $16-20 per call and can not ask for a better deal.
How Does Pay Per Call Work?
Many Internet advertisers can understand pay per click advertising. In essence pay per call works similarly. You place an ad and pay only when a potential client calls you. There are some extra logistics involve that pay per click industry does not need to worry. When an advertiser sets up a pay per call advertising as unique 888 number is assigned and when people dial that number they are automatically connected to advertisers phone number.
Here is an example for search query “florist, ny” which produces following result in AOL:
The number that you see on the bottom of this ad is that 888 number that will connect you directly to the advertiser. While the ad is still “clickable”, it will bring you to a form of a listing instead of sending you to the advertiser’s website:
One of the interesting point that was made by one of panelists, was in regard to the click fraud that exists in the pay per click advertising. The “call fraud” is literally non existent. There were some occasions where advertisers receive an automated call, the kind you receive with a prerecorded message, but company is quick to track these call down and reimburses the advertiser.
Who can use Pay Per Call advertising solutions?
While pay per click advertising works well for companies operating e-commerce websites, it certainly can not fit every need. While many businesses operating non e-commerce site and generate their leads via phone still utilize pay per click advertising, it is very difficult to calculate ROI since actual transactions do not happen on the Internet. This immediately brought to my mind the real estate industry and as affiliate of Ingenio I will be gearing my campaigns to real estate professionals. Real Estate companies are good example of those companies that operate non e-commerce websites. While many of the real estate websites have large inventories, the transaction generally take place in the office of the buyers attorney.
For more information about Ingenio and pay per call advertising solutions or information about Ingenio affiliate program visit http://www.ingenio.com
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