Sage Blogger

 TechCrunch: As the outcry by advertisers grows louder than the assurances from Google that click fraud is not a substantial problem, representatives from Google and Yahoo! publicly stated today that they would accept independent click fraud audits. Of course the true independence of any audit will need to be closely watched. The pay per click…

Search Engine Roundtable: Google Sitemaps has been renamed to Webmaster Central. Basically, it will be the place for Webmasters to check the health of their sites in Google. Danny has more details here and so does the Google Blog here. Main difference right now that I see is the way to define your “Preferred domain,”…