Latest developments at Google are troubling to say the least. In the affiliate community every one had experienced prices go up as high as $10 per click. There is much inconsistency in how they apply, tweaking and change the quality score.
If you every need an alternative way to advertise via PPC, Yahoo and MSN should be looked at.
MSN has a little difficult interface to use, but not hard to get used to. They dynamic add features are superb. You can customize your adds in so many different ways. MSN is really worth looking into. And of course there is always Yahoo. Very soon we will see Google trailing in the place #3 after Yahoo and MSN. If they don’t put their act together, that is.