In the past I have used PRWeb to a certain extent and have seen some wonderful results. If you have not tried press releases in your marketing efforts, I highly recommend to give PRWeb a try. There at two major benefits to use PRWeb as I see it. Initially, after your press release has been published you are very likely to get some highly qualified traffic, since PRWeb distributes press releases via channels or as they call them “industries”. Although there is no certain way to measure ROI when press releases are involved, in some cases they have proven to be much better than pay per click campaigns. As the time pases your traffic associated with the press release will decrease but your press released is archived and if you consider PRWeb’s Page Rank, which stands at 7, you can continue to benefit from an incoming link. In some cases your press release it self can acquire page rank of 3 or higher. Depending on what other media outlets or websites pick up your press release, there may be even further benefits in regards to high quality incoming links.
Recently, thanks to Andy Beard and David Olsen, I have discovered yet another way of benefiting from PRWeb. David’s article explains how you can get a trackback URL from PRWeb. One of the things that any blogger should strive for, besides providing quality content, is to grab an opportunity to report “breaking news”. There is hardly better place to look for such news than PRWeb. All you need to do is to go there and check out for the news in your industry or niche. Referencing these press releases can earn you a trackback link. To be honest, I never knew it was possible and not many people talk about it. After learning about this amazing method I have tried this method with this blog, as well as other blogs. While I did not noticed big increase of traffic, I am sure that down the road I will benefit from the incoming link. How? Well, since PRWeb has PR 7 it is very likely to be crawled by the spiders quite often with much deeper crawling. If nothing else, there is a good chance these spiders will discover a link or two to my blog, and that is always a good news for me. Dare to give it a try? Read David’s article, since he explains well how to do it.
I gather you must have had some trackbacks now appear 🙂
In some ways this is like a trackback on a blog – the problem is any blog entry which rarely gives a followable link often gets lots of trackbacks and comments, so even if you trackback a popular blog like Techcrunch, you might only receive a trickly of traffic, unless you have a very provocative title.
In that situation, your trackback might even get deleted
I have a hunch that with PRWeb, as long as what you post is well researched, and “opinion piece” is less likely to be deleted.
In some competitive niches it is hard to get relevant links because they are all competitiors
Yes Andy I got two, both form my two previous posts. This was just a test drive but for sure it opned up a new horizon, so thanks to both of you.
>>In some competitive niches it is hard to get relevant links because they are all competitiors
This explains why my first attempt on a web hosting related blog did not get a trackback.
It is also why I sometimes contemplate the dangers of collective intelligence with spam plugins. There are blogs I have linked through to which in some way were critical (but constructively imho) and I haven't seen a trackback appear, even though I have had them appear in the past, and since then.
Blogs based on MT you have to add a trackback URL in the box, it never seems to work automatically with pingback.
Some blogs have the autodiscovery for pingback removed and you have to manually create your trackback URL. URLTOPOST/trackback/ is standard for WordPress – this is the case for Problogger for instance.
Funny you mentioned Darren's blog. I have several artcles linking to his post that did not gave me a trackback. I e-mailed Darren and got a reply from his about it. Turns out it was filtered by “colletive intelligence” filtering software.
I gather you must have had some trackbacks now appear 🙂
In some ways this is like a trackback on a blog – the problem is any blog entry which rarely gives a followable link often gets lots of trackbacks and comments, so even if you trackback a popular blog like Techcrunch, you might only receive a trickly of traffic, unless you have a very provocative title.
In that situation, your trackback might even get deleted
I have a hunch that with PRWeb, as long as what you post is well researched, and “opinion piece” is less likely to be deleted.
In some competitive niches it is hard to get relevant links because they are all competitiors
Yes Andy I got two, both form my two previous posts. This was just a test drive but for sure it opned up a new horizon, so thanks to both of you.
>>In some competitive niches it is hard to get relevant links because they are all competitiors
This explains why my first attempt on a web hosting related blog did not get a trackback.
It is also why I sometimes contemplate the dangers of collective intelligence with spam plugins. There are blogs I have linked through to which in some way were critical (but constructively imho) and I haven’t seen a trackback appear, even though I have had them appear in the past, and since then.
Blogs based on MT you have to add a trackback URL in the box, it never seems to work automatically with pingback.
Some blogs have the autodiscovery for pingback removed and you have to manually create your trackback URL. URLTOPOST/trackback/ is standard for WordPress – this is the case for Problogger for instance.
Funny you mentioned Darren’s blog. I have several artcles linking to his post that did not gave me a trackback. I e-mailed Darren and got a reply from his about it. Turns out it was filtered by “colletive intelligence” filtering software.
Hi , thanks for the tip. I am finding writing a whole big article and getting a 0 pr link from article submission directories are not yielding enough results. I never tried prweb but will do it now. Thanks again.
Jatin,
Some article directories are quiet good. I have use EzineArticles with some success. Unfortunately you need abou 100 articles in order to see a noticable boost in traffic.
I have been usin PRWeb for sometime now. Few months back they still had an option to sumbmit press releases for free, but I did mostly $40 submitions, this optio is still there. If budget permits and you have a hot product/website to promote I would definetely go with $200 submitions. Well worthed in my opinion.
Hi , thanks for the tip. I am finding writing a whole big article and getting a 0 pr link from article submission directories are not yielding enough results. I never tried prweb but will do it now. Thanks again.
Jatin,
Some article directories are quiet good. I have use EzineArticles with some success. Unfortunately you need abou 100 articles in order to see a noticable boost in traffic.
I have been usin PRWeb for sometime now. Few months back they still had an option to sumbmit press releases for free, but I did mostly $40 submitions, this optio is still there. If budget permits and you have a hot product/website to promote I would definetely go with $200 submitions. Well worthed in my opinion.
That's a neat tip regarding the trackbacks (thanks to both Vlad and Andy) .. I also have found some benefit to PR web releases (both free and paid) .. although many of the links from re-posted/published versions of a release fade away within a mere few months, have found there's usually a decent number that get crawled regularly and keep that good old link-age fire burning .. it's definatly not the endall/beall for link dev, but a good complement, especially when used as intended, to announce something new ..
Welcome Rudman,
There is no more free press releases on PRWeb the minimum is $40.
It also should be noted that not every press release will give you a trackback. I found that the more competetive industry is the hurder is to get a trackback. It looks like some trackbacks are held for moderation while others give you a link right away.
That’s a neat tip regarding the trackbacks (thanks to both Vlad and Andy) .. I also have found some benefit to PR web releases (both free and paid) .. although many of the links from re-posted/published versions of a release fade away within a mere few months, have found there’s usually a decent number that get crawled regularly and keep that good old link-age fire burning .. it’s definatly not the endall/beall for link dev, but a good complement, especially when used as intended, to announce something new ..
Welcome Rudman,
There is no more free press releases on PRWeb the minimum is $40.
It also should be noted that not every press release will give you a trackback. I found that the more competetive industry is the hurder is to get a trackback. It looks like some trackbacks are held for moderation while others give you a link right away.