Marketing Shift:Â “The adoption of RSS readers has been steady but still has yet to penetrate the mainstream, but that will change during the next 18 months. And when it does, advertisers and publishers need to know how to respond.
        Using RSS to track the day’s news can cut your surfing time by more than 50 percent, which makes them invaluable. It also greatly reduces traffic to the home pages of websites since people will be able to go directly to the content that they want…”