Successful PPC campaign.

In order for a campaign to be successful either on Google or Yahoo, first step is to optimize your campaign. Your ad have to be relevant to your landing page. Also including your keyword in ad title and ad description can improve dramatically your click through. Reason behind is if your have included a keyword in your title or description, your ad on the search result page will have this keyword in bold, thus raising chances for a better click through.

Meet the Author

Fr Vlad Zablotskyy