Tracking The “Subscription Goal”

A few weeks ago I have written about an attempt I was making to track via Google Analytics a particular “goal” associated with this blog. Namely the “Subsription Goal”, which I have implemented on a jump page, through which every one who clicks that big RSS button is redirected to the feed of this blog.

I have chosen to implement this method of tracking the “subscriptions goal” simply because it looked like the easiest one to implement. The results so far have been quiet interesting to say the least. The results seem to be inaccurate if you ever decide to use this method to help you to determine ROI of your advertising, you should use it cautiously.

One major flaw of this tracking method inability to confirm the accuracy of what has been reported in Google Analytics with the Feedburner’s feed count. My guess also would bee that if your blog’s readership is not increasing by at least 50+ readers per months, you may have hard time to do the math as well. While Google Analytics has reported 30+ achieved goals, the numbers of subscribers (according to Feedburner) to this blog stayed the same if not decreased. This discrepancy could have been due to my inability to retain my readers or due to the fact that using this method, there is no certainty that those who clicked the RSS button actually pulled the trigger by adding the feed to their feed-reader.

So what about results? Not what I have expected, even though I am disappointed in accuracy of this method I still continue to track this goal and hopefully one day I will be knocking on your door: