One of the best features of Yahoo!ï¿½ Sponsored Search is Pay Per Click module. This means that you pay only when an internet user clicks on your advertising. Immagine a local paper charging you only when a potential client reads your ad? Impossible!Yahoo!ï¿½ Sponsored Search does just that, you pay only if some one clicks and reads materials on your website.
This feature gives you better return on investement. Keep in mind that Yahoo!ï¿½ Sponsored Search reach out to 80% of internet users.