Other (Fom Old Blog) Archives - Page 159 of 161

Concerned with Google rasing prices on keywords.

July 17, 2006

If over last few days you saw that your keywords on Adwords have risen to $1 or even $10 a click, you are not the only one. Many people had experienced the same. Evidently they have introduced new algorithm of calculating “quality score”. It is not clear of long term effects of this step, but…

Successful PPC campaign.

July 5, 2006

– In order for a campaign to be successful either on Google or Yahoo, first step is to optimize your campaign. Your ad have to be relevant to your landing page. Also including your keyword in ad title and ad description can improve dramatically your click through. Reason behind is if your have included a…

Yahoo! Search goes GEO

July 1, 2006

– Geographical targeting, offered by Google and MSN, makes it’s way to Yahoo. Many yahoo customers anticipated this move for a long time. This means that it will be possible to select a geographical area where the ads will appear. It is absolutely “state of the art feature that will no doubt enhance Yahoo services….